Discover how Walden Way & Co, a London‑based firm of Chartered Certified Accountants and Registered Auditors, is redefining bookkeeping, tax compliance, payroll, and business advisory for small and growing businesses. Explore its services, reputation, team, and why clients repeatedly award them five‑star ratings.
About Walden Way & Co – A Trusted Accounting Partner in East London
- Walden Way & Company Ltd was incorporated on 2 April 2015, based at Unit A3, Gateway Tower, 32 Western Gateway, London E16 1YL.
- It’s a firm of certified chartered accountants and registered auditors, focused on small business tax, bookkeeping, payroll, compliance, audit, and strategic finance.
Core Services Offered
Accounting & Bookkeeping
Walden Way & Co streamlines day‑to‑day bookkeeping using Xero integration, bank feeds, and real‑time financial reporting. Their clients include freelancers, eCommerce brands, cafés, and service providers.
Taxation & Compliance
From private and corporate tax returns to VAT, Capital Gains Tax, and strategic tax making plans, the team provides compliance and financial savings techniques tailor-made to enterprise needs.
Registered auditors offer statutory audit and accounts filing, along with company secretarial support, ensuring compliance with Companies House requirements.
Payroll & Financial Advisory
Efficient payroll management and advisory services help business owners focus on growth. Clients cite rapid responses, personalised advice, and clarity on payroll complexities.
Xero Integration & Cloud Accounting
A Xero Silver Champion partner since 2015, Walden Way & Co helps connect UK banks like Barclays, HSBC, Lloyds, NatWest, Metro Bank, Revolut, Wise Business, and PayPal to clients’ Xero accounts.
Why Clients Choose Them: Reputation & Reviews
- Our five‑star reviews across platforms like Google and Trustpilot highlight the firm’s high client satisfaction.
- Sample client feedback:
“Working with Walden Way has been an absolute game changer … professionalism and attention to detail are unmatched … tailored advice that makes a real difference.” - Clients praise the firm for being responsive, understanding, and consistent as their business grows.
Industry Expertise & Sector Focus
Walden Way & Co works with these sectors:
- Professional services (consultants, lawyers, advisors)
- Marketing, advertising & freelancing businesses
- Real estate & hiring services
- Finance, fintech, and insurance startups.
They help select cost‑effective third‑party apps that integrate with Xero to improve efficiency and business insights.
Team Credentials & Culture
- Led by Khalid Aamir Qadri, director and chartered accountant, with Xero advisor certification since founding in 2015.
- A tight team of about 6 employees, fitting a micro‑firm profile with personalised service and hands‑on client engagement.
Comparing Services: How They Stand Out
| Feature | Walden Way & Co Advantage |
| Client Ratings | Over five‑star reviews; 5.0 average client satisfaction |
| Xero Expertise | Silver champion partner, certified since 2015 |
| Sector Focus | Tailored services for freelancers, eCommerce, marketing firms |
| Industry Partners | Connections to major UK banks and digital payment platforms |
| Personal Approach | Small‑team, high responsiveness, bespoke tax advice |
Ideal Clients: Who Should Work With Them?
If you’re a:
- Freelancer, eCommerce business owner, café or outlet operator, contractor, IT professional, or professional service provider (such as an accountant, designer, or consultant) based in East London, you are an ideal match for their services.
- Looking for Xero‑based bookkeeping, tax planning, and payroll services
- Seeking a trusted, local accountant who offers clarity, speed, and long-term advisory relationship
Conclusion
As a trusted, client-focused accounting and audit firm based in East London, Walden Way & Co helps small businesses and freelancers with Xero‑based bookkeeping, tax compliance, payroll, audit, and advisory services. They are a fundamentally client‑centered practice with strong client feedback, specific sector knowledge and an approach that is personal. They strive to add clearer value in a way that goes beyond simply crunching numbers. They are suited for client experiences where they do not just help with VAT filing and offer an integrated accounting system and workflow, while also being able to offer more valuable insights depending on the needs of growth entrepreneurs.
